One year old social TV startup Miso (founded March 2010) believes that there is a better way to watch TV and that is on a second screen using Miso. Miso is on iphon, ipad, Android and web.
The Company funded $4 million recently and currently has 100K users.
Users can log in and start watching TV shows, movies and other TV contents available on Miso’s library.
Users can comment on the shows, reply, exchange ideas about the content, share articles and follow each other to see what friends are watching on real time.
Everytime users add comments, check-in to watch a content or share, they earn points and can compete with their friends to see who has the most points and becomes the biggest fan.
Lately the company has been looking into synchronizing content from 1st screen (TV) to 2nd screen (mobile phone).
What happens is that the mobile device synchronizes with STB, allowing mobile device to know what are you watching and where are you on the show and you can use your mobile phone to share comments about the content you are watching or to read about the stars on the show. Here is a video about it:
There are plenty other social TV applications out there: GetGlue, Tunerfish and IntoNow to mention a few.
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